Golf is not an exact science: as individuals we’re gloriously unique, not only from the rest of the world but from each other too. No two swings are the same and the challenge of how we improve is also unique to each of us – no YouTube tip fits all. But could data…
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Sigmund Freud once claimed all human behaviour is governed by our desire to move towards pleasure and away from pain and now…
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Knowledge is power, so the saying goes, and in golfing terms that has given rise to a new wave of distance measuring…
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Storytelling is at the heart of what makes us human. It helps us know who we are, it puts things into context…
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